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When Apple's M4 processor arrived in the MacBook Pro line, we noted how it improved upon the already powerful M3 Pro and M3 Max, offering smoother performance, a more efficient battery, and a Thunderbolt 5 port for blazing-fast data transfer speeds. One of the best things about the M4 MacBook Pro is that it starts at the same price as the M3 model and still performs very well, even if the M5 MacBook Pro is the better option.
Also: MacBook Pro vs. MacBook Air: We tested both models, and here's which one to buy in 2026
Over at B&H Photo Video, the MacBook Pro M4 is on sale. Multiple models have seen a price drop, so to make things easy, below is a table highlighting specific builds and their new price.
|
Configuration |
Price |
|
14-inch M4 MacBook Pro 12-Core with 24GB Unified Memory and 512GB SSD |
$1,799 |
|
14-inch M4 MacBook Pro 12-Core with 24GB Unified Memory and 1TB SSD |
$1,799 |
|
14-inch M4 MacBook Pro 12-Core with 48GB Unified Memory and 1TB SSD |
$2,299 |
|
16-inch M4 MacBook Pro 14-Core with 24GB Unified Memory and 512GB SSD |
$2,239 |
|
16-inch M4 MacBook Pro 14-Core with 24GB Unified Memory and 1TB SSD |
$2,299 |
|
16-inch M4 MacBook Pro 14-Core with 48GB Unified Memory and 1TB SSD |
$2,799 |
Besides improvements to Apple's proprietary AI, Apple Intelligence, the MacBook M4 Pro and M4 Max have some hardware upgrades — notably, USB-C Thunderbolt 5 ports — making them some of the first laptops on the market to support transfer speeds faster than 120Gbps and 240W charging. For professional creatives who use external GPUs and need a portable system that can move large files in a flash, this alone could make the MacBook Pro M4 a worthy upgrade.
Speaking of displays, the mini LED on the MacBook Pro M4 — with 1,000 nits of brightness at SDR and 1,600 nits at HDR — pairs well with the nano-texture coating, resulting in one of the best-looking laptop displays I've seen. The matte layering reduces glare and makes it look better under indoor lighting, while the sheer brightness makes for a high-end visual experience for entertainment and creative tasks.
Also: 3 Apple devices you shouldn't buy this month, and 10 I recommend
The M4's battery life is also improved over its predecessors. Apple advertises up to 24 hours of battery life, the first for any Mac. The 14-inch MacBook Pro with M4 and the 16-inch MacBook Pro with M4 Pro or M4 Max get the full-day rating, while the 14-inch MacBook Pro with M4 Pro or M4 Max falls just short at 22 hours.
The 14-inch MacBook Pro M4 typically starts at $2,199 for the model with 24GB of RAM and a 1TB SSD. This sale brings the cost down to a more accessible $1,799, a very competitive price for a top-of-the-line device that's little over a year old.
Looking for the next best product? Get expert reviews and editor favorites with ZDNET Recommends.
How I rated this deal
Although the exact prices for each MacBook Pro model vary, all the deals offer the same level of value. As per ZDNET's rating system, I grant these deals an overall score of 3/5. $400 off may not seem like much compared to the cost of a MacBook Pro, but keep in mind that Apple rarely offers discounts on its products. I recommend taking advantage of this window of opportunity while it's open.
Act fast because this promotion will expire on Thursday, February 12, at 11:59 p.m. EST.
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