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Roula Khalaf, Editor of the FT, selects her favorite tales on this weekly publication.
Enron is again, and it appears to be like prefer it could possibly be . . . a crypto-ish factor, possibly, from the founders of Birds Aren’t Real.
On the very least, Enron.com got here again on-line immediately, with a humorous commercial filled with company buzzwords and a few dear merch. (You could find barely cheaper finance merch here by the way in which!)
The Enron trademark was purchased in 2020 by the fellows who based Birds Aren’t Real (by their agency The Faculty Firm LLC). For UK readers who may not be acquainted, Birds Aren’t Actual is a faux conspiracy idea — principally an prolonged bit — that has the uncommon qualities of 1) being very intelligent and a pair of) not requiring its founders to immolate their very own reputations for the sake of consideration.
Anyway, Connor Gaydos, the Birds Aren’t Actual cofounder, went forward and included Enron Corp in Delaware in February 2024. Now Enron.com contains a countdown and a Decentralisation hyperlink on the backside of the web page:
True innovation doesn’t ask for permission. Decentralized expertise is advancing, and we are going to in fact have a task to play in its future. We couldn’t be extra excited to point out you, however till then please keep vigilant and keep away from falling for scams. After we announce one thing, you’ll know.
Are the Birds Aren’t Actual guys launching a shitcoin?! If that’s the case, it appears to be like like they’re asking fellow social-media customers to please not reply to any random DMs asking for cash.
We haven’t been capable of study what’s on the finish of the countdown simply but, in addition to, uh . . . next Tuesday. However a press rep says that they’ll have a “large announcement within the vitality area,” which regular readers will know has something to do with cryptocurrency.
