Keep knowledgeable with free updates
Merely signal as much as the Cryptocurrencies myFT Digest — delivered on to your inbox.
The pinnacle of the UK’s greatest bitcoin-buying enterprise is eyeing up struggling rivals and aspiring to enter the FTSE 100 regardless of a latest share value slide.
The Smarter Net Firm has largely pivoted from web site design to purchasing bitcoin this yr and is valued at £400mn — greater than on-line retailer Asos or health operator The Fitness center Group.
Nonetheless, its shares have fallen by 73 per cent from their mid-June peak as traders develop increasingly concerned a couple of saturated market with a whole lot of corporations around the globe racing to purchase cryptocurrencies.
“We most likely bought overvalued and now we’re virtually actually undervalued,” Andrew Webley, the Smarter Net founder, instructed the Monetary Occasions. “The factor that traders do want to grasp is that issues can go down as nicely [as up].”
Webley established the Bristol-based firm, which has simply 9 employees, in 2009. It’s the greatest London-listed so-called crypto treasury firm, driving the wave of corporates loading up on cryptocurrencies that has swept monetary markets this summer time.
Lots of of companies around the globe are dashing to purchase tokens in a bid to spice up their valuations, impressed by US billionaire Michael Saylor whose firm Technique has rocketed to a market capitalisation of greater than $90bn since first buying bitcoin in 2020.
“The one factor that worries me barely about it’s I really feel for a few of our shareholders,” Webley mentioned. “I do know the corporate’s means stronger than it was a month in the past, we’ve bought extra bitcoin, a extra developed crew — however as a human being I want that the share value didn’t have a correction.”

“The story is beginning to change into much less engaging to mainstream traders,” mentioned Eric Benoist, tech and information analysis specialist at Natixis CIB, concerning the proliferation of crypto treasury corporations. “There’s nonetheless no clear finish sport to this technique. We nonetheless don’t know what’s going to occur once they resolve they’ve accrued sufficient bitcoin.”
The value of bitcoin peaked final month at greater than $124,000 however has since fallen by about $10,000.
Webley mentioned he was dedicated and his firm holds 2,470 bitcoin price greater than £200mn. “It’s inevitable that we’ll change the title in some unspecified time in the future, I must do it correctly,” he mentioned. Rivals corresponding to French agency Capital B and South Africa’s Africa Bitcoin Corp have not too long ago modified their names to focus on their concentrate on crypto.
Amid tumbling valuations, some crypto treasury corporations are buying and selling extra cheaply than the worth of the bitcoin they maintain. Webley, the previous head of on-line at monetary providers group Hargreaves Lansdown, mentioned he would “actually take into account” snapping up different corporations for his or her bitcoin at a reduction.
“There’s one which’s very engaging, there’s one which I’ve bought my sights on in the intervening time,” he added, declining to call the goal.
Smarter Net listed on the small-cap Aquis exchange in April and its shares have gained about 150 per cent this yr, outperforming all however one firm within the FTSE 350. It briefly crossed a £1bn valuation this summer time.
Curiosity within the firm comes as UK traders are shut out from holding crypto change traded funds — regulated automobiles run by the likes of BlackRock and Constancy — that observe the worth of the world’s greatest cryptocurrency. British regulators have sought to protect traders from the volatility of digital belongings, leaving crypto treasury corporations to behave as a proxy.

Webley desires to faucet conventional institutional traders, who’ve largely sat on the sidelines of the crypto treasury craze, terrified of the volatility. “In two to 3 years we need to be within the FTSE 100 and I feel that’s achievable, get to a 5, six, seven billion [pound] market cap and we’re in there,” he mentioned.
Final week the corporate appointed Albert Soleiman, who was finance chief at buying and selling group CMC Markets till July, as chief monetary officer.
Tyler Evans, board member of Smarter Net, mentioned its development could be “pushed by being an evangelist for bitcoin in the identical means that Michael Saylor is within the US”.
“There’s a barely non secular method,” mentioned Natixis’s Benoist, including that “it’s primarily based on the precept that bitcoin goes to rise ceaselessly”.
“I’ve signed up for this for the remainder of my life,” Webley mentioned. “With the caveat that, after all, I could be improper, I’ve bought completely little question in any respect.”
Within the meantime, Smarter Net nonetheless presents internet design and on-line advertising and marketing providers — and accepts bitcoin as fee.